Commercial and Strategic Growth

Circle Housing Group: commercial growth, transformation and technology-enabled care

Victoria led commercial growth and organisational transformation across Circle Housing Group’s care and support business, combining business development, technology and governance.
Private Sector
Public Sector
Social Care

IMPACT

£15m
new annualised contracts
130,000+
people supported
6
boards
4
corporate functions reconfigured
1
acquisition supported
1
technology transition

THE PROJECT

The challenge

THE CONTEXT

Circle Housing Group’s care and support business operated across a diverse portfolio of services and needed to strengthen its commercial performance while ensuring its corporate, operational and technology infrastructure could support sustainable growth.

BUYER CONSULTING'S ROLE

Turning sector frustration into collective action

Victoria led a major programme combining commercial growth, organisational transformation, technology innovation and board-level governance across the care and support business.

HOW WE WORKED

From strategy to action

01

Work undertaken

Victoria strengthened the organisation’s commercial approach across its service portfolio, securing new local authority business across domiciliary care, mental health and domestic violence services. She led the commercial due diligence for the acquisition of Prime Care community services, oversaw the commercial reconfiguration of HR, IT, operations and finance, and project managed the transition from analogue telephone-based support to a new customer service data centre. She also worked across six boards, coordinating governance requirements and preparing papers to support effective oversight, scrutiny and decision-making.

02

Collaboration

The programme brought together business development, operations, technology and corporate services around a clearer growth strategy, while working across multiple boards and organisational functions.
Project resources

Reports, research and supporting material

Explore reports, research and other resources connected with this work.

WHAT CHANGED

Outcome and impact

OUTCOME

What changed

The work helped create a stronger commercial culture and more integrated operating model, aligning growth, service delivery, technology and corporate functions. It secured £15 million of new annualised local authority contracts, expanded market reach and strengthened the infrastructure needed to support future growth.

PEOPLE BEHIND THE WORK

Expertise behind the project

The people who brought the strategy, sector knowledge and relationships needed to move the work forward.

Image

Victoria

Founder & Managing Director

View profile